InformaPlus | Strong Ideas

Project Overview

Winning video of the “Strong Ideas” competition promoted by VIE, aimed at re-evaluating the public perception of forest operators.

My Role

Co-ideation, co-direction, and editing within a multidisciplinary team.

Approach

The concept draws a parallel between forestry and hairstyling: just as cutting hair strengthens and maintains it, responsible woodcutting sustains and reinforces forest health. The narrative reframes the woodcutter’s role through this accessible metaphor.

Client: VIE – Strong Ideas

Year: 2019

Tools: Lightworks